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Yakitori Skewer By Xu San Duo Food Truck

Yaki Master Grill — Bringing the smoky flavors of Japan straight to you! 🔥🇯🇵
Savor freshly grilled beef, chicken, and squid yakitori, each glazed to perfection over open flames. Don’t miss the signature garlic vermicelli scallops — tender, buttery, and bursting with umami. The true taste of Japanese street grilling at its finest! 🍢🦑✨

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Twisted Potato By Mala Twist

Twist & Fry — Fun, crispy, and full of flavor! 🍟🥒🔥
Enjoy the ultimate street snack experience with twisted potatoes, spiral cucumbers, and perfectly fried skewers — each one freshly made and irresistibly crunchy. A true festival favorite straight from the streets of Japan! 🇯🇵✨

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Cinnamon Rolls By Cinna Joy

Sweet Swirl Delights — Indulge in the perfect blend of comfort and creativity! 🍞✨
From soft, gooey cinnamon rolls topped with rich frostings, to crispy toast cubes bursting with flavor, and buttery filled croissants oozing with delicious fillings — every bite is pure happiness.

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Fine Grocery Products and Japanese Alcohol by Jinchan Foods

Imported directly from Japan, our products are carefully selected from the artisans of Jinchan Foods.
Each miso, tea, sauce or liqueur reflects traditional craftsmanship passed down through generations.

We focus on authentic ingredients and artisanal quality to offer you a true culinary journey to the heart of Japan .

Excessive alcohol consumption is harmful to your health — please drink responsibly.
Alcohol sales are strictly reserved for adults aged 18 and over.

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Exclusive Performance by ALLYTOKYO

JAPAN Fes 10/5, experience Harajuku’s top salon vibes with ALLYTOKYO!

Guests can enjoy free haircuts by Alipee and hair styling by Nanami, straight from one of Japan’s trendiest beauty scenes.

Event Highlights

•11:00 AM – Free haircuts & styling

•1:00–4:00 PM – ALLY Inspire Fashion Contest: Post your best ALLYTOKYO-inspired look with #allyJapanfes for a chance to win special prizes, including a kimono photoshoot or pro styling tools.

•4:00 PM onward – Walk-ins welcome for hair services

Winners will be announced during the event, so come dressed in your boldest, cutest Japanese fashion and join the fun!

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Sago Dessert By The Sago Spot

Cool down with creamy, chewy sago delights in irresistible flavors — Mango, Strawberry Matcha, Ube, and Coffee. A refreshing treat that blends sweetness and texture in every spoonful!

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Kesshō Gelato – Ceremonial Matcha By KESSHŌ

Indulge in bold Japanese-inspired flavors crafted with care. From Ceremonial Matcha Gelato, Shoyu Caramel Banana, and Black Sesame Butter Cup to decadent chocolates like Yuzu Dark Milk, Salted Plum Dark, Hojicha White, Genmaicha White, Black Sesame White, and Ceremonial Matcha White — every bite is a fusion of tradition and creativity. Don’t miss their signature treats: Black Sesame Butter Cups and Matcha Azuki Bean Chocolate Cups. A true taste adventure for dessert lovers!

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Handmade Jewelry By La Meno Jewelry

✨ Handmade Jewelry
Discover unique, handcrafted jewelry designed with care and creativity. Each piece is made to reflect elegance and individuality, bringing timeless beauty to your style. Perfect for gifts or personal treasures!

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Yakisoba By Asian Streetness

Yakisoba & Skewers Galore 🍜🍢
Kick things off with classic yakisoba noodles or hearty rice bowls, then fire up your taste buds with smoky yakitori skewers—beef, chicken, pork, shrimp, dumplings, and tofu. End on a sweet note with silky Japanese coffee jelly, or sip on a creamy matcha latte, chilled jelly iced green tea, or fizzy Ramune soda. A full taste of Japan in every bite and sip! ✨

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Wagyu Gyoza By Dumpling Haus

Gyoza & Bun Haven 🥟🍵
Dive into comfort food with a Japanese twist! From juicy pork gyoza, premium wagyu gyoza, and hearty vegan gyoza, there’s a flavor for every craving. Don’t miss the fluffy steamed buns—whether it’s savory Chinese sausage, tender pulled pork nikuman, or the soft sweetness of a milk bun. Pair it all with refreshing sips like peach green tea and strawberry green tea for the perfect balance. 🌸✨

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Clay Flowers By Hanle’s Clay Flowers

Bloom That Lasts Forever 🌸
Discover the delicate beauty of clay flowers—so realistic, you’ll forget they’re not fresh! Each piece is carefully sculpted petal by petal, capturing the elegance of nature in an art form that never fades. Perfect as keepsakes, gifts, or timeless décor. ✨

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Japanese Crepes By May’s Crepes

Flavors on Fire! 🔥
Start with the star of Harajuku—Japanese crepes, filled with creamy, fruity goodness in every bite. Then spice it up with bold and savory drunken noodles, savor the smoky perfection of yakitori, and bite into fluffy bao packed with flavor. To wash it all down? A refreshing cup of boba tea that ties the whole feast together! 🧋✨

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Volcano Land by Sweetbox

Sweet Street Delights 🍓🧇🍫
Indulge in a world of irresistible treats! From fluffy Hong Kong waffles and soft, creamy Japanese crepes to crispy shoes waffles and melt-in-your-mouth cheesecake sticks, every bite is pure happiness. Don’t miss the rich chocolate strawberries cup—a perfect blend of sweetness and freshness!

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Kappou TONBO

A traditional kappo restaurant with 92 years of history. Enjoy a wagyu roast beef bowl made with premium Japanese beef. Tender, flavorful slices are served over rice with a light sauce, bringing together elegance and comfort in one dish. Perfect to enjoy on-site or to-go.


92年の歴史を持つ老舗割烹。厳選和牛を使ったローストビーフ丼。やわらかく旨味あふれる肉を、ご飯と特製ソースで仕上げました。上品さと食べやすさを兼ね備えた特別な一杯です。店内でもテイクアウトでもどうぞ。

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TOKYO MINATO RICKSHAW “TANAKA-YA”

Experience a piece of Japanese tradition in the middle of the city with a rickshaw ride.
Tokyo Minato Rickshaw Tanakaya offers warm hospitality and lets you enjoy the charm of a classic jinrikisha.
Once a common mode of transport in Japan from the Meiji era to early Showa, the jinrikisha is now a part of cultural tourism loved by travelers worldwide.
With the runner’s strong pull and friendly guiding, you’ll see the city from a unique point of view, full of new discoveries.
Feel the wind on your face, move through the streets at a gentle pace, and enjoy a special moment unlike walking or driving.
The sight of a runner in traditional attire pulling the cart evokes the elegance and spirit of old Edo.

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GIFTech Japan NextCraft

A next-generation pure silver craft brand combining traditional Japanese metalwork, modern design, and AI-assisted creation. Skilled artisans hammer each pattern by hand, creating unique reflections under light. Silver keeps drinks hot or cold and enhances flavor. Over time, each piece develops a personal patina. A functional, beautiful item that adds quiet luxury to daily life.

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HATOKAI Bagel

Handmade bagels made with 100% “Haruyokoi” wheat from Hokkaido, slowly fermented with natural yeast. No refined sugar, only the wheat’s natural sweetness. The crust is firm, the inside is chewy, and each bite releases rich wheat aroma and flavor. Using only Hokkaido-sourced ingredients, these bagels are wholesome, comforting, and perfect for everyday enjoyment.

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Naruto Kitchen

Naruto Kitchen’s signature dish is the famed Wakadori Hanshin-age—half a young chicken, deep-fried whole—a local specialty born in the port city of Otaru, Hokkaido in the late 1950s. The skin is fried to a golden, crisp perfection, while the inside stays piping hot and bursting with flavorful juices. Seasoned simply with salt, the taste is clean and direct, letting the natural richness of the chicken shine through. Since its beginnings, the recipe has remained unchanged: no heavy batter, no unnecessary spices—just the honest flavor of chicken enhanced by careful frying. Even at an outdoor event, it’s served sizzling hot, making that first bite incredibly satisfying. Generous in size yet light on the palate, it’s a dish you can enjoy to the very last bite. Naruto Kitchen brings the hearty, no-frills food culture of Otaru’s port straight to Tokyo

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INOUE TORAO NOUEN

This special fruit dessert is made with fully ripe strawberries, carefully grown on our own farm in Nagano. The strawberries are quickly frozen right after harvest, then thinly shaved into delicate slices. No sugar or syrup is added—the natural sweet-tart flavor and fresh aroma of the fruit are all you taste. The moment it touches your tongue, it melts softly like snow, releasing gentle juice with every bite. Grown in Nagano’s ideal conditions—high altitude and big temperature changes between day and night—these strawberries are known for their rich sweetness and fragrance. The finish is refreshingly light, making it perfect as an after-meal treat or a cool snack on a warm day. Simple yet refined, it’s a dessert that celebrates the pure taste of the fruit.

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Kobayashi Crepe

Made with Japanese rice flour, these gluten-free crepes have a gentle sweetness and a pleasantly chewy texture. Because no wheat is used, the batter is light, letting the flavors of fresh fruit and cream stand out even more. Freshly cooked, the crepe gives off a warm, toasty aroma and feels soft as it melts in your mouth. It’s a safe choice for those who avoid wheat or gluten, and it’s a treat anyone can enjoy. With an elegant and colorful look, it’s perfect as a snack, a dessert, or even a gift. A simple yet refined sweet, made with care and quality ingredients.

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