Sumijuu Kitchen
A fluffy, melt-in-your-mouth shaved ice made with pure ice from the Katsura River in Kyoto topped with plenty of homemade syrup made from fresh, seasonal fruits. With the first bite, the ice disappears on your tongue, letting the sweet and tangy fruit flavor fill your mouth. Served from a charming antique-style food truck, it looks as refreshing as it tastes. Perfect as a cool treat on a hot day, a sweet finish after a meal, or something to enjoy while walking around the event. Every spoonful brings a burst of refreshing happiness that makes your summer moments feel special.
Sushi Sakigake
Sushi crafted with seasonal fish sourced directly from Toyosu Market, each piece shaped with precise control of temperature and pressure by skilled hands. Fresh wasabi from Shizuoka adds a clean, sharp accent that elevates the fish’s natural sweetness. The rice is perfectly defined, releasing its grains just as the flavor of the topping blooms, leaving a lingering finish. Without unnecessary flash, it’s a refined plate where true craftsmanship shines—Tokyo sophistication infused with the spirit of a port town.
Denkō Sekka
Denkosekka is a leading name in Hiroshima’s okonomiyaki culture, recognized with a Bib Gourmand in the Michelin Guide Hiroshima. Its signature is the classic Hiroshima “layered style.” A thin crepe-like batter is topped with a generous mound of cabbage, yakisoba noodles, and slices of pork, then wrapped in a soft, fluffy egg. Slowly steamed on a hotplate, the cabbage turns sweet, the noodles become fragrant, and every layer blends into one harmonious bite. The sizzling sound and rising aroma as it cooks feel like a live performance. A rich, sweet-savory house sauce finishes it off, balancing beautifully with the mild egg. Each bite is a taste of Hiroshima’s deep flour-based food culture—an authentic experience you can enjoy right here in Tokyo.
Suminagashi By Mich Art Craft
Experience the timeless beauty of Suminagashi — the Japanese art of marbling, born in the 12th century and cherished by poets and monks as a meditative practice. Each creation is hand-made, carrying patterns as unique as the moment they were formed. Discover modern interpretations of this ancient technique: from delicate lace-inspired Kyureki designs and origami-adorned pieces to bookmarks, DIY papers, and live demonstrations. Complete your journey with original calligraphy, sumi ink sets, or even ephemeral tattoos — each a one-of-a-kind expression of floating ink and fleeting beauty.
Eco-Crafts By Dream In Green France
Discover a blend of nature, tradition, and sustainability — from elegant kokedama and bonsai to eco-friendly gardening tools, compost bags, and upcycled kimono accessories. Enjoy organic matcha tea and products crafted with care for the planet.
Flame Seared Sushi By Aburi Oshi Sushi
Experience the rich flavor of our flame-seared, jalapeño-topped pressed sushi—crispy on top, tender inside.
Menu also features classic Cut Roll Sushi packed with fresh ingredients, and Hand Rolls made to order with a perfect balance of crunch and softness.
For a refreshing appetizer, enjoy crispy and flavorful Yellowtail Nachos.
Pair your meal with traditional Spring Japanese Bottled Water or smooth, calming Unsweetened Green Tea.
Matcha Anko Banana Daifuku By Nadeshiko Yamashita
🍵 Try signature Matcha Banana Daifuku — soft matcha mochi filled with red bean paste and fresh banana! 💚🍌
Also on the menu: ✨ Classic Banana Daifuku, 🍪 cookies in Matcha, Choco Chip, Snickerdoodle, Onesti & Purple Potato, and 🌸 macarons in Matcha, Sakura, Miso, Red Bean, Ube & Crème Brûlée.
Authentic Japanese sweets with a playful twist!
AL Paris - Language Learning Booth
Ready to learn a new language? 🇯🇵🇰🇷🇨🇳🇫🇷
AL Paris offers engaging lessons in Japanese, Korean, Chinese, and French. Whether you're just starting out or looking to improve, visit their booth and take the first step on your language journey!
Salmon By Little Nishi
Fresh, Flavorful & Authentically Japanese! Indulge in premium sushi and hand rolls featuring Salmon, Bluefin Tuna, Hamachi, Aji, Unagi, and Ebi Tempura. Enjoy crispy Chicken Karaage, refreshing Seaweed Salad, and finish with a warm, sweet Taiyaki. From ocean-fresh bites to comforting street food, experience the full spectrum of Japanese flavor at one stop!
Matcha By Finally Vegan Macarons
French Elegance Meets Japanese Flavor! Delight in French macarons infused with Japanese flair—featuring unique flavors like Matcha, Sakura, Miso, Red Bean, Ube, and even Crème Brûlée. Craving something chewy? Try our handcrafted cookies in flavors like Matcha, Chocolate Chip, Snickerdoodle, Onesti (Oreos, marshmallows & chocolate chips), and Purple Potato. A perfect harmony of East and West in every bite!
Wagyu Skewers By Wagyu Clubs
Enjoy tender, juicy Wagyu Skewers grilled to perfection, paired with classic Japanese Rice Balls (Onigiri)—simple, flavorful, and satisfying. A perfect balance of rich and comforting street food from Japan!
Takoyaki BY Kuru Kuru Japanese Street Foods
Serving Authentic Japanese Street Food! Enjoy freshly made Takoyaki—crispy on the outside, soft on the inside. And treat yourself to Mitarashi Dango, skewered rice dumplings glazed with a sweet soy sauce. A true taste of traditional Japan!
Kimono & Fisherman Pants By Kimono Cat
Comfort Meets Culture: Kimono & Fisherman Pants! Explore the elegance of traditional Kimono alongside the relaxed fit of Fisherman Pants—a fusion of heritage and comfort. Whether you're dressing up or keeping it casual, find your perfect blend of Japanese tradition and global style.
Japanese Fashion & Goods By Madame Butterfly Nagasaki
Traditional Meets Trendy—Japanese Style You Can Wear! Discover a beautiful blend of modern fashion and traditional charm with our curated selection of Hats, Bags, Accessories, Kimono, Kimono Jackets, Shirts, Scarves, Wind Charms, and Geta (traditional wooden sandals). Whether you're dressing up or decorating your space, experience the elegance and spirit of Japan in every piece.
Omurice By Shogeki Sumo Dojo
Comfort Food with a Japanese Twist! Dig into fluffy, savory Omurice—a Japanese favorite made with seasoned rice wrapped in a soft omelet. Don’t miss the fun and melty 10-Yen Cheese Coin, inspired by the famous coin shape and packed with cheesy goodness. A perfect mix of flavor and fun!
Senbei By Asahi Imports
Japanese Snacks, Drinks & Street Food All in One Place! From crispy Senbei like Age Ichiban, Himemaru, Norimaki Arare, and Kakinotane, to fun-flavored Chips including Nori Shio, Curry, and Pizza—there’s something for every craving. Quench your thirst with classic Drinks like Ramune, Ocha, Pocari Sweat, and Water. Don’t miss the Deli treats: freshly made Onigiri, sweet Mitarashi Dango, and the refreshing Melon Soda Float. A true taste of Japan’s variety in every bite and sip!
Active Probiotic Drink By Yakult
Yakult is the world’s leading probiotic beverage containing billions of live and active probiotics, L. paracasei strain Shirota! For over 90 years, people around the world have been making Yakult a part of their daily diet. Today, more than 38 million people in 40 countries and regions enjoy drinking Yakult daily.
Now you can, too! Available at your local grocery stores in the dairy aisle or online. For more information, visit www.yakultusa.com.
Watermelon Grape Yakult By Mumu Yakult
Cool down with a colorful lineup of refreshing Yakult drinks — from juicy Mango and Lychee to tangy Passion Fruit and zesty Lime. Every sip is a burst of probiotic goodness blended with fruity flair!
Manga By Hot Girls Read Manga
Bringing the vibrant spirit of Japanese pop culture to life, Manga invites you to experience creativity, color, and a whole lot of character — straight to the festival.
Gyu Don By BBF
Savor iconic Japanese comfort food with every bite! From the hearty Gyu Don (beef bowl) to the crispy, flavor-packed Katsu Sandwich, and the simple yet satisfying Onigiri (rice balls), this vendor brings beloved Japanese staples straight to your hands. A perfect trio for every craving! 🍱🥢