Matcha Beverages By Fiesta On Tap
Matcha & Boba Stop — Where Japanese tradition meets bubble tea fun! 🍵🧋✨
Explore a delightful variety of matcha drinks and boba teas, blending authentic Japanese matcha with chewy tapioca pearls and creative flavors. Refreshing, smooth, and made to brighten your day! 💚🇯🇵
Matcha Drinks By Matchami
Matcha Cloud — A dreamy twist on Japan’s favorite green tea! 🍵☁️
Enjoy refreshing Sticky Mango Matcha, creamy Coconut Cloud Matcha, and soothing Lavender Matcha — each cup blending authentic Japanese matcha with tropical and floral flavors for a modern, refreshing experience. 💚✨
Yakitori/Yakisoba By Kabuki Soba
Tokyo Grill House — Classic flavors straight from Japan’s street stalls! 🔥🇯🇵
Savor juicy Yakitori — perfectly grilled skewers — and flavorful Yakisoba, Japan’s famous stir-fried noodles tossed with savory sauce and veggies. A delicious taste of Japanese matsuri (festival) spirit in every bite! 🍢🍜✨
Japanese Sweets By Momoliciouz
Start with the classic Mitarashi Dango — soft rice dumplings glazed in sweet soy syrup — then enjoy the glossy Ichigo Ame (Tanghulu) and refreshing Japanese specialty drinks. Each treat captures the joyful flavor of Japan’s street festivals! ✨🎌
Handmade Crafts By Amorcito Boutique
Artisan Bloom — Where creativity meets craftsmanship. ✨🎨
Discover beautifully handmade jewelry and art prints, each piece crafted with love and detail. Perfect for adding a personal touch to your style or gifting something truly unique. 💍🖼️
Anime Merch By Otaku Bouquets
Otaku Haven — A dream stop for every anime lover! 💫🎌
Find adorable anime plushie bouquets, stylish anime shirts, cute credit card stickers, mysterious blind boxes, and trendy anime clothes for Labubu. Whether you’re collecting, gifting, or just showing your fandom pride — this booth is pure anime magic! 🧸✨
Matcha Drinks By Fizz & Matcha
Sparkling Matcha Bar — Where tradition meets a refreshing twist! 🍵✨
Discover a unique mix of carbonated matcha drinks and creamy matcha lattes — blending the bold taste of Japanese matcha with a fizzy, modern touch. Refreshing, energizing, and made for true matcha lovers! 💚🇯🇵
Matcha Drinks By Spillmug Matcha
Matcha Mood — Sip your way into calm with every cup! 🍵✨
Enjoy rich, creamy matcha lattes blended with your favorite flavors — from dulce de leche and white mocha to caramel, vanilla, cinnamon honey, and lavender. Each drink is a perfect balance of Japanese matcha and modern sweetness — handcrafted for matcha lovers! 💚🇯🇵
Merchandise By Borapop Design
Tokyo Street Designs — Wear your love for Japan! 🇯🇵✨
Discover stylish T-shirts, trendy bags, and cute keychains inspired by Japanese pop culture and street fashion. Perfect for gifts, souvenirs, or adding a touch of Japan to your everyday style! 🎌👕👜
Yakitori Skewer By Xu San Duo Food Truck
Yaki Master Grill — Bringing the smoky flavors of Japan straight to you! 🔥🇯🇵
Savor freshly grilled beef, chicken, and squid yakitori, each glazed to perfection over open flames. Don’t miss the signature garlic vermicelli scallops — tender, buttery, and bursting with umami. The true taste of Japanese street grilling at its finest! 🍢🦑✨
Twisted Potato By Mala Twist
Twist & Fry — Fun, crispy, and full of flavor! 🍟🥒🔥
Enjoy the ultimate street snack experience with twisted potatoes, spiral cucumbers, and perfectly fried skewers — each one freshly made and irresistibly crunchy. A true festival favorite straight from the streets of Japan! 🇯🇵✨
Cinnamon Rolls By Cinna Joy
Sweet Swirl Delights — Indulge in the perfect blend of comfort and creativity! 🍞✨
From soft, gooey cinnamon rolls topped with rich frostings, to crispy toast cubes bursting with flavor, and buttery filled croissants oozing with delicious fillings — every bite is pure happiness.
Fine Grocery Products and Japanese Alcohol by Jinchan Foods
Imported directly from Japan, our products are carefully selected from the artisans of Jinchan Foods.
Each miso, tea, sauce or liqueur reflects traditional craftsmanship passed down through generations.
We focus on authentic ingredients and artisanal quality to offer you a true culinary journey to the heart of Japan .
Excessive alcohol consumption is harmful to your health — please drink responsibly.
Alcohol sales are strictly reserved for adults aged 18 and over.
Exclusive Performance by ALLYTOKYO
JAPAN Fes 10/5, experience Harajuku’s top salon vibes with ALLYTOKYO!
Guests can enjoy free haircuts by Alipee and hair styling by Nanami, straight from one of Japan’s trendiest beauty scenes.
Event Highlights
•11:00 AM – Free haircuts & styling
•1:00–4:00 PM – ALLY Inspire Fashion Contest: Post your best ALLYTOKYO-inspired look with #allyJapanfes for a chance to win special prizes, including a kimono photoshoot or pro styling tools.
•4:00 PM onward – Walk-ins welcome for hair services
Winners will be announced during the event, so come dressed in your boldest, cutest Japanese fashion and join the fun!
Sago Dessert By The Sago Spot
Cool down with creamy, chewy sago delights in irresistible flavors — Mango, Strawberry Matcha, Ube, and Coffee. A refreshing treat that blends sweetness and texture in every spoonful!
Kesshō Gelato – Ceremonial Matcha By KESSHŌ
Indulge in bold Japanese-inspired flavors crafted with care. From Ceremonial Matcha Gelato, Shoyu Caramel Banana, and Black Sesame Butter Cup to decadent chocolates like Yuzu Dark Milk, Salted Plum Dark, Hojicha White, Genmaicha White, Black Sesame White, and Ceremonial Matcha White — every bite is a fusion of tradition and creativity. Don’t miss their signature treats: Black Sesame Butter Cups and Matcha Azuki Bean Chocolate Cups. A true taste adventure for dessert lovers!
Handmade Jewelry By La Meno Jewelry
✨ Handmade Jewelry
Discover unique, handcrafted jewelry designed with care and creativity. Each piece is made to reflect elegance and individuality, bringing timeless beauty to your style. Perfect for gifts or personal treasures!
Yakisoba By Asian Streetness
Yakisoba & Skewers Galore 🍜🍢
Kick things off with classic yakisoba noodles or hearty rice bowls, then fire up your taste buds with smoky yakitori skewers—beef, chicken, pork, shrimp, dumplings, and tofu. End on a sweet note with silky Japanese coffee jelly, or sip on a creamy matcha latte, chilled jelly iced green tea, or fizzy Ramune soda. A full taste of Japan in every bite and sip! ✨
Wagyu Gyoza By Dumpling Haus
Gyoza & Bun Haven 🥟🍵
Dive into comfort food with a Japanese twist! From juicy pork gyoza, premium wagyu gyoza, and hearty vegan gyoza, there’s a flavor for every craving. Don’t miss the fluffy steamed buns—whether it’s savory Chinese sausage, tender pulled pork nikuman, or the soft sweetness of a milk bun. Pair it all with refreshing sips like peach green tea and strawberry green tea for the perfect balance. 🌸✨
Clay Flowers By Hanle’s Clay Flowers
Bloom That Lasts Forever 🌸
Discover the delicate beauty of clay flowers—so realistic, you’ll forget they’re not fresh! Each piece is carefully sculpted petal by petal, capturing the elegance of nature in an art form that never fades. Perfect as keepsakes, gifts, or timeless décor. ✨