Comfort Food with a Japanese Twist! Dig into fluffy, savory Omurice—a Japanese favorite made with seasoned rice wrapped in a soft omelet. Don’t miss the fun and melty 10-Yen Cheese Coin, inspired by the famous coin shape and packed with cheesy goodness. A perfect mix of flavor and fun!

Japanese Snacks, Drinks & Street Food All in One Place! From crispy Senbei like Age Ichiban, Himemaru, Norimaki Arare, and Kakinotane, to fun-flavored Chips including Nori Shio, Curry, and Pizza—there’s something for every craving. Quench your thirst with classic Drinks like Ramune, Ocha, Pocari Sweat, and Water. Don’t miss the Deli treats: freshly made Onigiri, sweet Mitarashi Dango, and the refreshing Melon Soda Float. A true taste of Japan’s variety in every bite and sip!

Add sparkle to your style ✨
Explore unique fashion jewelry pieces that turn everyday outfits into statements. Trendy, affordable, and made to shine!

Yakult is the world’s leading probiotic beverage containing billions of live and active probiotics, L. paracasei strain Shirota! For over 90 years, people around the world have been making Yakult a part of their daily diet. Today, more than 38 million people in 40 countries and regions enjoy drinking Yakult daily.

Now you can, too! Available at your local grocery stores in the dairy aisle or online. For more information, visit www.yakultusa.com.

Cool down with a colorful lineup of refreshing Yakult drinks — from juicy Mango and Lychee to tangy Passion Fruit and zesty Lime. Every sip is a burst of probiotic goodness blended with fruity flair!

Bringing the vibrant spirit of Japanese pop culture to life, Manga invites you to experience creativity, color, and a whole lot of character — straight to the festival.

Serving up bold flavors with flame-grilled Bacon Skewers and juicy, bone-in Tomahawk Pork Chops — a meat lover’s dream, packed with smoky, savory perfection in every bite.

Savor iconic Japanese comfort food with every bite! From the hearty Gyu Don (beef bowl) to the crispy, flavor-packed Katsu Sandwich, and the simple yet satisfying Onigiri (rice balls), this vendor brings beloved Japanese staples straight to your hands. A perfect trio for every craving! 🍱🥢

From zesty Maple Lemonade and soothing Ginger Green Tea Maple, to bold blends like Matcha Maple, Yuzu Maple, and Strawberry Maple — experience a rainbow of refreshment! 🍓🥭🫐
Plus, cool off with fruity fusions like Apple Cider Raspberry, Watermelon, Pineapple Mint, Hibiscus Pomegranate, Arnold Palmer, and more.

🌽 A Twist on Classic Street Bites — 100% Vegetarian! Try our Cheesy Corn Hot Dog — a golden-fried delight bursting with melty cheese and sweet corn flavor. Pair it with our Crispy Rice Cake, a crunchy-on-the-outside, soft-on-the-inside snack that’s both satisfying and meat-free!

🔥 Taste the true essence of Japanese street food! Savor perfectly grilled Yakitori — skewers of tender Beef, juicy Chicken, and flavorful Lamb, all glazed with rich tare sauce and flame-kissed to perfection. Don’t miss the smoky, mouthwatering Grilled Squid!

Discover a world of crispy, cheesy, and savory delights! 🦀✨ Indulge in golden Crab Rangoons, fresh Shrimp Spring Rolls, and Latin-inspired Tequeños filled with melty cheese. Don’t miss our crowd-favorite Cheesy Sausages, and take a bite into the fluffy and flavorful Japanese Kare Pan — a curry-filled bread that melts in your mouth. A perfect fusion of global flavors, all in one place!

Start your flavor journey with our authentic Japanese okonomiyaki! Then dive into crispy Korean fried chicken with fries, cheesy corn dogs, tuna mayo and chicken mayo onigiri, stir-fried yakisoba noodles, and finish with a refreshing bubble tea!

Big News! West Coast-style California Rolls are Coming to JAPAN Fes on 6/7!

Get ready, sushi lovers!

Gosuke is bringing the real taste of the West Coast to JAPAN Fes this June 7th with his authentic West Coast-style California Rolls. Fresh, flavorful, and straight out of California vibes!

Don’t miss your chance to experience his signature rolls packed with creamy avocado, succulent crab, and that perfect sushi rice wrap. It’s the California dream, NYC edition only at JAPAN Fes!

Come hungry and taste the rolls that roll different from Gosuke!

Enjoy the authentic taste of Japan with tender Japanese-style teriyaki chicken skewers, cooked to perfection and full of delicious, smoky flavor!

Start your sweet adventure with refreshing Matcha Milk Tea, creamy soft serve ice cream in matcha, strawberry, taro, and coconut milk, and fluffy cotton candy in strawberry, blueberry, and classic flavors. Treat yourself to vibrant fruit desserts like candied haws (tanghulu), chocolate-covered fruits, coconut milk fruit, and milk tea fruit — a delightful mix of Japanese tradition and festival fun!

Sip the taste of summer — from classic lemonade to tropical blends like mango, passion fruit, and piña colada!

Dive into a world of flavor — from crispy tempura to juicy grilled shrimp, served with bold sauces like teriyaki, ponzu, and chili garlic!

Experience a true feast of flavors with tender, grilled mini beef and chicken skewers glazed in soy sauce, crispy breaded shrimp, and authentic deep-fried finger foods – a bite of Japan in every dish, crafted in the spirit of wayo-secchu, a fusion of East and West!

Freshly pressed sugarcane juice with a twist – customize your drink with matcha, lemon, ginger, or mint for a refreshing, energizing experience!