Vendor Participation Guidelines
“The organizer ” refers to the official event operator of JAPAN Fes responsible for planning, communication, and enforcement of all event guidelines.
““The vendor” refers to any individual, business, or organization approved to operate a booth and conduct sales or promotional activities at JAPAN Fes.
Article 1: Scope and Purpose
These guidelines define the responsibilities and obligations of the vendor participating in JAPAN Fes ("the Event"). Although the Event is based in New York State, it may be held in various cities both within and outside the state. These guidelines apply regardless of the event location.
Article 2: Application and Approval
The vendors must submit the designated application form provided by the organizer by the specified deadline. Submission does not guarantee participation.
The organizer will review all applications and has sole discretion to approve or deny participation. Appeals will not be accepted. The vendor offering Japanese-themed menus will be given priority.
Approved vendors must pay a $100 deposit within one week of receiving the approval notice. Failure to pay within this period will result in automatic disqualification. Late deposits will require resubmission and are not eligible for early bird pricing.
The remaining balance of the participation fee must be paid no later than one month prior to the event.
The $100 deposit is non-refundable under any circumstances if the vendor cancels for personal reasons.
If a vendor cancels after confirmation, standard cancellation fees will apply.
Article 3: Event Schedule and Compliance
Event hours, setup, and breakdown times may vary depending on the event. Detailed schedules will be provided within the application form and officially confirmed by the Organizer no later than one week before the event.
As a general guideline, event operating hours are expected to be between 7 to 8 hours. Setup and breakdown times are typically scheduled for one hour before and one hour after the event, respectively.
The vendor must strictly adhere to the final schedule provided by the organizer. A $300 late fee will apply if setup is not completed by the specified deadline.
Booths must be staffed at all times during the event. Early teardown is strictly prohibited.
The event will take place rain or shine. The vendor is responsible for preparing appropriate weather protection.
Please note that for specific event times and procedures in each city, the schedule outlined in Appendix A shall take precedence.
Article 4: Booth Dimensions and Display Restrictions
The vendor is required to bring their own tents, tables, chairs, water, and any other necessary supplies.
The vendor must not exceed their assigned space or encroach upon neighboring booths or walkways.
Standard booth dimensions are 10 feet by 10 feet. However, this may vary depending on the specific event. If any changes apply, the organizer will provide advance notice.
The maximum banner size is 10 feet by 4 feet.
Nobori flags or vertical banners must not exceed 6 feet in height and must be installed no higher than 13 feet from the ground.
Contest vendors are permitted to use only one banner and offer one contest menu item.
Article 5. Mandatory and Prohibited Items
Mandatory:
Sale of Japan-related items
Tasteful Japanese cultural items and clearly labeled Japanese menu items
Cooperation in displaying the Japanese national flag and JAPAN Fes flag
Prohibited:
Counterfeit/imitation goods, alcohol, raw or improperly food, unauthorized speakers
All products must be appropriate and of high quality. The organizer reserves the right to reject or remove any product deemed inappropriate.
Multiple customer lines (only one line is allowed)
Booth transfer or sharing among vendors
Local rules and regulations specific to each city are outlined in Appendix A, and the Vendor is required to comply with them. Failure to follow these local requirements may result in disqualification from participation.
Article 6: Required Documents
The vendor must submit all required documents according to the event location no later than one month before the scheduled event date.
Insurance-related documentation must be prepared and available by the day of the event.
The vendor who fails to submit complete or timely documentation may be disqualified from participating in the event.
Required Documents for the vendor, The vendor must submit the following to the Organizer. The specific documents required for each city are listed in Appendix B.
Display or carry the requested permit and license on site and present it to the health inspector upon request.
Article 7: Safety and Sanitation Requirements
The vendor must comply with all applicable health and safety regulations as required by local authorities.
The use of sneeze guards or clear coverings to protect food from contamination is strongly recommended.
Fire extinguishers are mandatory and must be placed inside each tent for accessibility and safety:
An ABC-type extinguisher is required for all booths.
A Class K extinguisher is required if using a deep fryer.
The following actions are strictly prohibited:
Use of metal propane hoses.
Refueling generators during the event (prohibited by law).
Using damaged electrical equipment
Storing propane tanks improperly (e.g., without proper securing)
If the organizer must intervene due to a vendor’s failure to meet safety requirements, a $150 emergency response fee will be charged.
Article 8: Clean-Up and Waste Disposal
The vendor is responsible for keeping their booth area clean at all times and must restore it to its original condition upon departure. Food vendors are required to use a tarp.
All waste must be properly disposed of in the designated areas. Trash must be sorted into black bags (for general waste) and transparent bags (for recyclables).
Waste oil must be absorbed with newspaper or a similar material before disposal. Discarding leftover food or ingredients on the street is strictly prohibited.
On-site cleanliness inspections may be conducted by the organizer. If the booth area or surrounding street is found to be inadequately cleaned, a $300 fine will be imposed.
In the event that improper waste handling causes additional damage, fines, or penalties from local authorities, the vendor shall be held fully responsible for compensating any such losses.
Article 9: Operational Cooperation
To ensure a unified cultural experience, vendors must prominently include Japanese-related items in their menu or products. This enables attendees to easily engage with Japanese culture and enhances the overall cohesion of the event.
If the menu or products do not include Japanese-related items, the vendor is required to revise or update them according to the organizer’s instructions. Failure to comply may affect eligibility for participation in current and future events.
The Vendor is encouraged to prepare sufficient quantities of Japanese-related products to meet customer demand and avoid frequent sellouts.
The Vendor must comply with the Organizer’s ethics code. All products submitted for sale or display must be tasteful and culturally appropriate.
The Organizer reserves the right to decline or remove any product deemed unsuitable or inappropriate at any time. The Vendor must follow all operational instructions provided by the Organizer. Unauthorized use of sound amplification, speaker systems, or any devices that interfere with event programming is prohibited.
Only one customer line is permitted per booth. If more than 20 attendees are waiting, the Organizer will manage the line to maintain order. No more than five customer groups may wait simultaneously for order pickup.
JAPAN Fes staff wearing official T-shirts must be served from behind the booth to avoid disrupting customer flow.
For any questions or support during the event, the Vendor must contact the Organizer at the designated reception booth (Honbu).
Article 10: Publicity and Media Cooperation
The vendor must cooperate with promotional activities, including social media and media coverage.
The organizer may request one item for promotional use.
The vendor who agreed to cooperate with influencer marketing is kindly requested to provide complimentary products (such as food or merchandise) to influencers or organizers invited by the event organizer.
To ensure a smooth experience for all visitors, please hand over these items discreetly behind your booth or in an area that does not interfere with general visitor flow.
Additionally, influencers wearing a VIP nameplate may require special treatment or hospitality, and we appreciate your support in providing such consideration when needed.
Contest vendors are required to participate in influencer marketing.
The vendor needs to cooperate in setting up the Japanese flag and JAPAN Fes flag with our team.
The vendor is encouraged to display the Japanese national flag as a representation of cultural unity. The display of other national flags is generally discouraged. However, for the vendor whose concept blends Japanese and international elements (Wayo Secchu), the official Wayo Secchu logo provided by the organizer must be displayed in place of any national flag. This is mandatory for certified Wayo Secchu food in all cities except NYC and Paris, where it is a recommended standard.
Article 11: Menu and Sales
Menus and prices must be submitted within one week of application. Any changes require organizer approval.
The vendor is encouraged to include Japanese-related products. Menus that do not include such items must be revised. Failure to comply may affect future participation.
The vendor must prepare sufficient inventory to avoid selling out.
Article 12: Sales Reporting
Within the next day after the event, the vendor must submit the following:
POS report (PDF, JPEG, or screenshot)
Cash sales report (if applicable)
Failure to submit will result in a $100 fine and may affect future participation.
Repeated failure to report sales may result in permanent disqualification.
Article 13: Participation Fees
The vendor must pay the fees designated by the Organizer.
Commission is calculated based on the Vendor's submitted sales report after the event.
If no sales report is submitted, the Organizer may estimate the amount and issue an invoice accordingly.
Specific fee amounts and commission rates are provided in Appendix C.
In case of any changes or updates, the amount listed on the invoice shall be considered the final applicable fee.
Article 14: Payment Terms
The vendor must pay the full amount of their participation fee no later than one month before the event date. If the invoice is issued less than one month before the event, payment must be made within seven days of the invoice date or before the event, whichever comes first.
Late Payments:
10% late fee for overdue payments
13% additional fee for credit card payments made more than 3 days late
Failure to provide credit card information will result in forfeiture of participation rights.
Article 15: Cancellations and Refunds
Participation fees and Deposit are non-refundable unless the event is officially canceled due to safety or weather conditions as determined by local government authorities or property owners.
Equipment rental cancellations:
Full refund for cancellations made at least 7 days prior
No refunds for cancellations made within 6 days
Cancellations on the day of the event will result in a $300 penalty.
Article 16: Liability and Insurance
The vendor is responsible for managing their staff, equipment, products, and cash. All vendors are required to obtain and maintain appropriate liability insurance for the duration of the event.
The organizer is not liable for any injury, theft, loss, or damage occurring during the event.
The vendor and the staff are fully responsible for their own belongings.
The organizer bears no liability for losses due to cancellations or postponements caused by force majeure.
Article 17: Governing Law and Jurisdiction
These guidelines are governed by the laws of the State of New York. All legal disputes related to the Event shall be subject to the exclusive jurisdiction of the courts located in the State of New York.
Appendix A: Local Rules
[Westchester County: New Rochelle]
Event Schedule:
Dec 13th (Anderson Plaza)
8:00 AM – 9:45 AM: Entry into the venue and setup
10:00 PM – 6:00 PM: Event hours.
6:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 7:45 p.m. Ensure the space is clean and all belongings are removed.)
Food Vendor Setup Requirements:
Safety
Any site using charcoal must have a metal can for safe removal of the charcoal.
Handwashing Facilities
Required: A handwashing station with warm water (43°C / 110°F or higher), soap, and paper towels.
Location: Must be near the food preparation and service area.
Alternatives: A portable handwashing setup with running water (pump-operated water tank is acceptable). Note: Frequent handwashing is required, even when gloves are worn.
Utensil Washing
Required: Either a three-compartment sink (wash, rinse, sanitize), or a sanitizing solution (e.g., 1 teaspoon of bleach per 1 gallon of water).
Maintenance: Regularly wash and sanitize food-contact surfaces (e.g., cutting boards, knives). Allow to air dry using paper towels or clean surfaces.
Wastewater and Trash Disposal
Wastewater: Must be collected in a wastewater tank and disposed of at a designated sanitary facility. Do not dump on the ground.
Trash: Use lidded garbage containers and empty them regularly to prevent pest attraction.
Key Focus Areas During Health Inspections
Functional hand washing station (with warm water, soap, paper towels).
Proper food temperature control (Cold: ≤ 4°C / 40°F, Hot: ≥ 60°C / 140°F).
Clean and sanitary environment (free of pests or contamination).
Food worker hygiene (frequent handwashing, gloves, hairnets/hats/bandanas).
Proper wastewater and trash management.
Visible allergen notification signage.
Violations:
Critical violations must be corrected immediately.
Non-critical violations must be corrected before reinspection.
Other Mandatory Requirements
Food: Must be sourced from approved suppliers; prevent cross-contamination; maintain proper temperatures.
Employees: Must not work when ill.
[New Jersey: Bergen County]
Event Schedule:
Oct 12th (Overpeck County Park)
8:00 AM – 9:45 AM: Entry into the venue and setup
10:00 PM – 6:00 PM: Event hours
6:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 7:45 p.m. Ensure the space is clean and all belongings are removed.)
Nov 1st (Palisades State Park Ross Dock Area)
9:00 AM – 10:45 AM: Entry into the venue and setup
11:00 PM – 7:00 PM: Event hours.
7:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 8:45 p.m. Ensure the space is clean and all belongings are removed.)
Food & Drink Vendor Setup
Food Temperature
Cold food: ≤ 41°F
Hot food: ≥ 135°F
Reheat to 165°F
Probe thermometer & fridge thermometer on site
Keep enough ice
Hygiene
Handwash station with soap & paper towels
No bare-hand contact (use gloves/tongs)
Change gloves between tasks
Hair restraint required
Sick workers may not participate
Equipment & Cleaning
Separate utensils for raw/ready-to-eat food
Serving ice kept separate from storage ice
Use scoop, keep ice in clean container
Wash → Rinse → Sanitize (3-bucket method allowed)
Store all food/utensils off the ground
Use disposable items where possible
Important matters
Open Frame Permit: Apply online at Fire Solutions. Fee $54 (no cash). Permit required before the event.
TFSE Application fee: $75/ per permit
Extinguishers: At least 1–2 Class ABC (2A rating or higher) extinguishers per tent. Class K extinguisher required for oil/fryer cooking.
Propane & Fuel: Secure tanks, keep outside tents. Annual inspection required. No damaged/rusted tanks or taped hoses. Only approved lighter fluid allowed. Sterno warmers must have covers and be tip-proof.
Tents/Canopies: No cooking or fryers inside tents. Tent fabric must be fire-retardant. Keep 20 ft clear of trash and combustibles.
Food Trucks: Must have an exhaust hood and automatic fire suppression system.
Public Safety: Keep 5 ft clearance from the public with barriers. Exits and aisles must stay open.
Please review the Open Flame Permit Application Guidelines, the TFSE Application Form, and the sample Certificate of Insurance (COI) at the link :NJ Event folder
[Texas: Austin]
Event Schedule:
Saturday
3:00 PM – 4:45 PM: Entry into the venue and setup
5:00 PM – 10:00 PM: Event hours.
10:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 11:45 PM Ensure the space is clean and all belongings are removed.)
Sunday
9:00 AM – 10:45 AM: Entry into the venue and setup
11:00 AM – 7:00 PM: Event hours.
7:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 8:45 PM to ensure the space is clean and all belongings are removed.)
Basic Rules
Home-cooked foods are prohibited. All food must be prepared either onsite or at a permitted facility (e.g., restaurant).
The TFSE permit must be posted at the booth. Failure to post the permit may result in immediate closure or legal action.
All vendors must submit the Booth Responsible Party Identification form to the event organizer at least one month before the event to apply for a Temporary Food Event Permit. ($280/Per Booth)
Carefully read the health and fire department guidelines.
The Booth Responsible Party Identification form and the health and fire department guidelines can be downloaded here: Forms and Guidelines Folder
Tent Requirements
Waterproof floor covering (tarp) is required.
All tent fabrics, including sidewalls, must meet NFPA 701 standards, with a label showing this compliance.
Important Points
All mobile vendors and trailers must undergo inspection by the fire department.
Follow all guidance and instructions from the fire department during the event.
[Florida: Miami]
Event Schedule:
10:00 AM – 11:45 AM: Entry into the venue and setup (entry outside this time is prohibited, All vendors must complete unloading by 10:30 a.m. and promptly move their vehicles outside the venue to ensure smooth event operations and safety.)
12:00 PM – 8:00 PM: Event hours.
8:00 PM : Dismantling begins. (All vendors must complete booth takedown and clean-up by 9:45 p.m. Ensure the space is clean and all belongings are removed.)
Fire Department Guidelines:
All vendors:
Install an ABC fire extinguisher with a valid inspection tag inside the tent.Deep fryers:
Not allowed under tents; keep at least 16 inches (40 cm) from other equipment.
In addition to an ABC extinguisher, install a Class K fire extinguisher inside the tent.
Portable cooking appliances: Keep away from the public.
Gas cylinders: Secure to prevent tipping.
Generators: Place 5 feet (1.5 m) from tents, protect from public access, and have a fire extinguisher. No extra fuel storage.
Food Vendor Setup Requirements:The following setup requirements must be met for all food vendors at the event:
Overhead protection for food handling areas (e.g., tent or trailer).
Handwashing station with soap and disposable paper towels.
Disposable gloves for food handling.
Three-compartment sink or equivalent for washing, rinsing, and sanitizing.
Adequate portable water for handwashing and cleaning equipment.
Refrigeration or sufficient ice to keep cold food at 41°F (5°C) or below throughout the day.
Hot food holding setup to maintain food at 135°F (57°C) or above (e.g., steam tables, Sternos, chafing dishes, etc.).
Sneeze guards or plastic wrap to protect displayed food from contamination.
Fire extinguishers: A minimum 2A10BC fire extinguisher is required, and if using a fryer, a K-Class fire extinguisher is mandatory.
Single-Use Items: Food must be served in eco-friendly containers; plastic utensils and straws should be provided only upon request.
Appendix B: Required Documents
[Westchester County: New Rochelle]
Food
NYS Certificate of Authority
Westchester County TFSE (Temporary Food Service Establishment Permit)
TFSE Permit Application and Display
Application: Apply for a Temporary Food Service Establishment (TFSE) Permit in advance. New Rochelle TSFE guideline
Event Day: Display or carry the permit on site and present it to the health inspector upon request.
Non-Food/Merchandise
NYS Certificate of Authority
[New Jersey/Bergen County]
Deadline for TFSE and Cooking Permit Application Submissions:
For the October 12th event: by September 22nd
For the November 1st event: by October 15th
All vendor
Certificate of Insurance (The COI sample and guidance form can be found in the NJ Event folder for your reference.)
NJ Business Registration Certificate
Food & Drink
TFSE Permit Application form and required documents
Open Flame Permit (Open flame cooking vendors)
[Texas: Austin]
The Booth Responsible Party Identification form
Certificate of Insurance (The COI sample can be found in the "Forms and Guidelines Folder" for your reference.)
Texas Sales and Use Tax Permit
Food Establishment Permit, Retail Food Establishment Permit, Food Handler Certificate or Food Manager Certification (Certified Food Manager)
[Miami]
Certificate of Insurance (The COI sample can be found in the Miami Beach folder for your reference.)
Food
Food License: FDACS (Florida Department of Agriculture and Consumer Services) or DOH (Department of Health)
Vendors without a license may obtain one after passing an on-site health inspection on the event day and begin operations immediately.
Food license number for each vendor (if already obtained)
Type of food to be served
Business owner's name
Booth name
Booth manager’s name, phone number, and email
Business address
Propane or Generator: Use or Not use/ which one or both
Fire Department
A flame spread certificate for any tents being used (must meet NFPA 701 standards)
Appendix C: Event Date & Fee
[Event Date]
Westchester County: New Rochelle
2025: June-21st, Oct-4th and Dec-13th
New Jersey: Bergen County
2025: Oct-12th and Nov-1st
Texas: Austin
2025: July-26th, Sep-27th and Sep-28th
Florida: Miami
2025: October-18th, Dec-13th and Dec-14th
[Fee]
: Food & Non-Food/Merchandise
JAPANESE
Booth Fee: $0 ($100 Deposit is required to pay)
Sales commission: 20%
Wayo Secchu
Booth Fee: $0 ($100 Deposit is required to pay)
Sales commission: 25%
Note:
A $100 deposit is required after submitting the application.
The deposit will be deducted from the final participation fee. However, the deposit is non-refundable in the event of cancellation.