Sep 9 | JAPAN Fes x Matcha Fes @Upper East Side (3rd Ave, 75th - 76th st) / vol. 85

Jan 17

What is the Japanese signature green food? It’s MATCHA 🍵💚 On 9/9, MATCHA Fes is happening at Upper East Side! You can find many exclusive Matcha menus that are only available at MATCHA Fes like creamy Matcha soft with 24k gold, fluffy Matcha red bean Imagawayaki, crispy Matcha tempura ice cream, chewy Matcha boba drink, and more! Welcoming special 茶道 the Japanese tea ceremony performance by @yoshitsugu_nagano you can experience the authentic Matcha culture of Japan 🎌🍃

Also, the Ramen contest champion is coming back from Japan only for this day!🍜👑🔥 Menjinya Rokube serves the Grand Prix ramen made with Japanese traditional broth using several kinds of seafood and secret soy sauce with 200 years of history!🍜🐟

We cannot wait to satisfy your sweet cravings! See you all on Saturday 9/9 at Upper East Side!🍵

HOURS:10AM-6PM

LOCATION UPDATE: Upper East Side (3rd Ave, 75th - 76th st)

🎌Visit JAPAN Fes on all the event dates in 2023 and to receive a special JAPAN Fes item!🎌

This year, we are introducing a stamp card! Every time you attend the event, stop by the JAPAN Fes tent with black JAPAN Fes flags, and you will receive one stamp 📲 Once you collect five stamps, you will receive JAPAN Fes merchandise 🤩🤩

For those who attend all of the event dates, we have the biggest prize that you cannot get anywhere 👑

Don't miss out on any of our exciting event dates!🏃

Learn more

🇯🇵Vendor From JAPAN -出陣- 🇯🇵

Jinya Rokube - 陣屋六兵衛

Direct from Japan, the Ramen Contest Champion April 2023 is coming back!! On this special day, you can savor the Grand Prix-winning seafood-based Ryotei ramen with a secret soy sauce and a 200-year history!👑🍜

🍵Matcha Menus🍵

Matcha Imagawayaki

Fluffy Imagawayaki the wheel cakes with sweet matcha cream inside by Catmint Wheelcakes!

24k Gold Matcha Soft

Creamy Matcha soft with gorgeous gold by Matcha n’ More ✨

Matcha Mochi filled cookie

Soft Matcha cookie filled with ube flavored mochi 🍪

Strawberry form Matcha latte

Exclusive Matcha boba drink only available at MATCHA Fes by Tiger Sugar ⚡️

Matcha Bao

Fluffy Matcha bao and red bean pastes by Bao Tea House!

Matcha Float

Chewy boba inside, sweet Matcha ice cream float by Smoove Ice Cream 🍨

Tempura Matcha ice cream

Crispy tempura ice cream with matcha flavor 🍤 by SAM’S FRIED ICE CREAM

Shizuoka Matcha drink

Refreshing Shizuoka Matcha drink by Cozy Tea Loft

Shizuoka Matcha Gelato

Using Matcha powder directly from Shizuoka, creamy gelato is coming.

Matcha Pudding shot

Creamy Matcha pudding shots by Spoonable Spirits!🍮

Matcha Mochi Ice cream

Creamy Matcha ice cream inside of handmade chewy mochi 🍵

Matcha Boba drink

The perfect combination of refreshing Matcha drinnk and chewy boba 🧋

Our Exclusive

Japanese vendors

Featured

Champion Ramen using Japanese traditional broth by Menjinya Rokubei

The Ramen Contest champion 2023 April is coming back! From Yamagata prefecture, which is known for consuming the highest amount of ramen in Japan, one of the most popular ramen restaurants with more than 200 years of history will be joining 🔥 The 7th Ramen chef has crafted special ramen using Japanese traditional broth with 2 years of trial and error!😮 His proud ramen is made of broth from several kinds of seafood and traditional secret soy sauce. The harmony of the richest soup and chewy noodles will leave you breathless 💞

Grilled squid by Kuu

Ikayaki : Grilled squid served with spicy mayo 🦑

Karaage by TORI-BIEN

Chicken breast made crispy for Kara-age Sandwich. Kara-age Bento and Kara-age Curry Rice with boneless thighs, which is gluten-free, crispy on the outside, and juicy inside. Wings cooked in different kinds of sauces. And since they're packed with flavor, you never have to dip them in any sort of sauce.

We are proud to present KAGAYAKI SELECT RICE from Sacramento Valley, California for our ONIGIRI. Please enjoy the combination of high quantity rice, crispy seaweed and different toppings.

Shizuoka Matcha Gelato by COMMON MEADOWS

SHIZUOKA MATCHA GELATO, SHIZUOKA HOJICHA GELATO

Savory Yakisoba with juicy gyoza by KOTOH SHOJI INC

Savory Yakisoba the icon of Japanese street noodles by KOTOH SHOJI INC

Mochi ice cream by MOCHIDOKI

Mochi ice cream featured in Forbes, and The New York Times join us for the first time. Mochi is a Japanese-inspired rice dough -- this is the outter layer of our mochi ice cream. Our mochi is crafted by our chefs and made with the highest quality of mochiko flour. The flour is first steamed and then carefully kneaded until it becomes delightfully chewy and soft. Once it meets our standards for quality and taste, the dough is then wrapped around our creamy ice cream for an enchanting combination of flavor and texture.

PC: @feedyourgirlfriend

Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

Tender Karaage by Tojo's kitchen

Juicy and tender, everyone's favorite Japanese fried chicken, Karaage featured in the NY Times! Come try their best-selling karaage before they are sold out again!

YAKISOBA with a smily actopus-shaped sausage by Takosan Yakisoba

Savory Yakisoba which got 3rd place at JAPAN Fes Konamon Contest 2022! Their authentic YAKISOBA is made with chewy noodles stir-fried with cabbage, pork, bean sprouts, carrots, aonori (dried seaweed), red ginger, and katsuobushi (dried bonito flakes)!

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

Osaka Takoyaki by KARLSBALLS

100% handcrafted Osaka Style Takoyaki with the best ingredients featured in Buzzfeed, Action Bronson Show, and more TVs and blogs! With juicy octopus inside, a special savory sauce, and with dancing bonito flakes, takoyaki is the most famous Japanese street food!

Kagoshima Tonkotsu ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Matcha soft with 24k gold by Matcha n' more

Served with 24k gold sheet, Matcha soft! For the hottest JAPAN Fes vibes, cold and creamy Matcha soft is what everyone needs!

PC: @feedyourgirlfriend

Beautiful Kimono by Mingei Japan

They have been wholesaling unique Japanese 🇯🇵 craft items in NYC for over twenty years, showing our merchandise at the New York International Gift Show at the Javits Center twice a year 🥰 Two times a year I personally return to Japan, searching for wonderful things to buy. Among the items we carry are inexpensive "Mingei" Folk Art items from all over Japan 🗾; Origami and Chiyogami papers, silk and cotton Kimonos, stationery such as Note Cards and Note Pads, plus a large assortment of other unique gift items. We would be very interested in showing you our selection of Japanese gift items 😊

Vintage records by Miki & Co

Japanese merch such as vintage records, movie brochures, toys, books, vintage Japanese pop records, or vintage movie brochures! Don’t forget to stop by to find cool vintage items!

Mochi filled cookies by The Boiis Co

Chewy mochi filled cookies featured in Eater NY, TimeOut NY, NBC New York live.

Fluffy Imagawayaki by Catmint Wheel Cake

Wheel Cake, also known as “Imagawayaki,” a Japanese dessert that originated in Japan featured in Insider. Not only do we select the freshest and highest quality ingredients to serve the best wheel cakes in town, but we have also spent months perfecting our recipes in order to deliver the most luscious and unique taste to everyone.

Matcha Ice Cream by Smoove Ice Cream

The 20 Best ice cream shop in NYC by Thrillist!

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Takoyaki Bao by Mao's Bao

ImpossiBao! Wanna try Fluffy and juicy dumplings?? Once you bite into them, the juices will overflow from the dumplings! There are also unique flavors, such as Takoyaki shrimp, Kimchi, and plant-based sausage.

Tempura ice cream by Sam's ice cream

Crispy and Hot outside & Creamy and Cold inside! You can enjoy the best combination of Japanese tempura and ice cream!

Teriyaki chicken buns by C Bao

Combination of fluffy bread and tender pork! Wanna eat something different from hamburgers?

JAPANFes offers you many kinds of great Asian menus!!

Tornado potato wasabi flavor by Twisted Potato

The best way to enjoy your favorite potato is... Tornado potato! They have so many flavors like BBQ, cheddar cheese, and sour cream & onion! Which one would you like to have the most?

Matcha Bubble drink by Tiger Tai

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!

Kakigori by Brazen Flavas

Brazen Flavas makes artisan jello shots in a variety of flavors and spirit combo's. Their goal is to create an experience- through our small, easy-to-use packaging, that unites friends and small groups through a fun, flavorful experience.