Aug 26 | JAPAN Fes x Summer Fes(夏祭り)-@East Village (Broadway, 8th - 10th st) / vol. 83

Jan 19

The Annual SUMMER Fes the 夏祭り is coming back with welcoming two vendors coming from Japan 🇯🇵 On 8/26&27, East Village is going to be the hottest and most exciting place to experience Japanese summer in NYC 🤩

In Japan, there are more than 300,000 festivals held throughout the year, and the majority of them take place during the summer season! Each festival possesses its own distinct regional character, making them one-of-a-kind events ⭐️ On 8/26&27 at East Village, you have the opportunity to experience the SUMMER Fes by JAPAN Fes New York, a Japanese summer festival like no other, specially crafted for New York City 🎌✨

Dress up in your Yukata, enjoy the best Japanese street food like Takoyaki, Karaage, or Imagawayaki, and immerse yourself in the Japanese summer vibes 🗽🏮 The Annual SUMMER Fes is waiting for you! Let's spend the coolest Japanese-style summer 🌞🌻

HOURS: 10AM-6PM

LOCATION UPDATE: East Village (Broadway, 8th - 10th st)

🎌Visit JAPAN Fes on all the event dates in 2023 and to receive a special JAPAN Fes item!🎌

This year, we are introducing a stamp card! Every time you attend the event, stop by the JAPAN Fes tent with black JAPAN Fes flags, and you will receive one stamp 📲 Once you collect five stamps, you will receive JAPAN Fes merchandise 🤩🤩

For those who attend all of the event dates, we have the biggest prize that you cannot get anywhere 👑

Don't miss out on any of our exciting event dates!🏃

Learn more

🏮Enjoy the Best 夏祭り / SUMMER Fes Food and more!🏮

Organic Matcha Drink

From Japan 🇯🇵

Try the perfect bevarage for SUMMER Fes! Using organic Matcha powder from Japan, this is the exclusive drink only available on 8/26&27!

Organic Skincare
From Japan 🇯🇵

Hyakkaso products are all made according to traditional Japanese recipes using only carefully selected natural herbal ingredients.

Yukata Contest

Special SUMMER Fes collaboration only on 8/26&27! The first 15 people to enter the yukata contest will receive the cool Tenugui the Japanese traditional towel by @tenuguiart 🤩🤩 All you need to do is take a pic of yourself dressed in Yukata, tag #summerfes, and post them on your IG stories!

Japanese traditional

Summer Festive Games

夏祭り the Japanese Summer Festival has been celebrated for over 1400 years!😳
Try Yo-yo fishing and Ring Toss, the popular Japanese traditional summer festive games you can find at local summer festivals in Japan!

Takoyaki

One of the most popular Japanese street foods that originated in Osaka during the 1930s!

Okonomiyaki

Okonomiyaki is a savory Japanese pancake that originated in Osaka and Hiroshima. The word "okonomiyaki" translates to "grill as you like," reflecting the dish's customizable nature!

Ichigo Ame

In Japan, you will find many kinds of fruits candy (ame) at Summer Festivals, including apples, oranges, strawberrys, and more!

Yakisoba

The key to yakisoba's delicious taste lies in the savory sauce used during cooking. It is a combination of Worcestershire sauce, soy sauce, oyster sauce, and other seasonings that create a tangy and umami-rich flavor.

Wataame

Wataame (Cotton candy)'s fluffy sweetness and nostalgic charm have made it a timeless treat that continues to evoke joy and fond memories for many people, making it a delightful part of Japanese culinary culture 🍭

Yakitori

Yakitori is a popular Japanese street food consisting of bite-sized pieces of seasoned and grilled chicken served on skewers. The name "yakitori" translates to "grilled chicken" in English 😋

Imagawayaki

Imagawayaki's warm and comforting appeal, combined with its versatile fillings, has made it a time-honored and cherished snack in Japanese culinary culture. Its history as a street food delicacy adds to its nostalgic charm, making it a favorite choice for both locals and visitors alike!

Kakigori

Kakigori is a popular Japanese dessert made from shaved ice that is flavored with various syrups and toppings. It is a refreshing and delightful treat, especially during the hot summer months 🍧

Omen

Festival masks, known as "Omen" (お面) in Japanese, are an integral part of various traditional Japanese festivals and celebrations.

Kimono Gallery

You don’t have a yukata? Don’t worry! You can find your favorite Yukata at Mingei Japan on 8/26&27!

Tenugui

Traditional Japanese Cloth: Tenugui is a versatile and traditional Japanese cloth made from cotton, often featuring colorful and artistic patterns. It can be used as a bandana or scarf to match your yukata 👘

From the World 🇯🇵

Featured

Stylish notebook to learn Japanese by Kanjiknit

For everyone who studies Japanese, great news! @kanjiknit is coming all the way from Canada to bring you the best high-quality notebook designed specially for Japanese language learners! Its pages are formatted with the traditional grid layout used for Japanese writing, making it easy for learners to practice their writing skills. There are also inspiring language learning quotes throughout the book to help learners stay motivated and keep practicing ✨

Natural beauty skincare from Adom global

For this day only, they are coming all the way from Japan and brings you natural and healthy skincare made with organic Japanese herbs 💄 These items are particularly effective for acne-prone, dry, and sensitive skin, addressing various imperfections! Do not miss the chance to get 🎌

Organic Matcha drink by Outgrow Japan

Outgrow Japan is coming all the way from Japan to serve you the exclusive Matcha drink made with fresh organic Matcha powder directly from Japan 🍵🧊It is the perfect beverage to enjoy Japanese summer in NYC!🎌

Our Exclusive

Japanese vendors

Featured

Cherry Blossom Cotton Candy by Sweeeet!

Pretty Cotton candy with so many flavors!

Matcha, Hojicha, Black sesame Basque Cheesecake by 75 Degrees Dessert Cafe

They serve specialty Japanese desserts (mochi, daifuku, etc) and specialty basque cheesecake (yuzu, matcha, hojicha) featured in Stuytown.

Matcha Boba Milk by Xing Fu Tang

Matcha boba milk for JAPAN Fes made with only whole and natural ingredients! All of their drinks are vegetarian. They have been featured in Eater and have stores worldwide!

Strawberry Form Matcha Latte by Tiger Sugar

World-famous Michelin, Thrillist, Food Insider, Eater, CNN, Cosmopolitan, and numerous other media outlets featured Tiger Sugar is joining JAPAN Fes for the first time ever! They offer you the exclusive Strawberry form matcha latte only available at JAPAN Fes!!

Hokkaido Salmon Butter Riceball by Naruto Ramen

Hokkaido grilled rice balls are grilled with butter. The rice balls are mixed with salmon flakes, bonito flakes, and soy sauce.

The scent of butter and flagrantly burnt soy sauce is irresistible! Not only is it delicious when you eat it, but it also smells great when it's being baked.

Flavor of salmon and butter.

BBQ Chashu bowl（Grilled Pork Bowl ) by Nakamura NYC

Yakiniku BBQ pork chashu over rice(sous vide cooked pork belly grilled with garlic BBQ sauce, scallions, yuzu ginger pickles)

Karaage by TORI-BIEN

Chicken breast made crispy for Kara-age Sandwich. Kara-age Bento and Kara-age Curry Rice with boneless thighs, which is gluten-free, crispy on the outside, and juicy inside. Wings cooked in different kinds of sauces. And since they're packed with flavor, you never have to dip them in any sort of sauce.

We are proud to present KAGAYAKI SELECT RICE from Sacramento Valley, California for our ONIGIRI. Please enjoy the combination of high quantity rice, crispy seaweed and different toppings.

Savory Yakisoba with juicy gyoza by KOTOH SHOJI INC

Savory Yakisoba the icon of Japanese street noodles by KOTOH SHOJI INC

Mochi-infused treats by moqi

moqi is a mochi patisserie specializing in mochi-infused treats like mochi cruffins, brownies, and waffles. Come experience the #moqimagic!

Mochi ice cream by MOCHIDOKI

Mochi ice cream featured in Forbes, and The New York Times join us for the first time. Mochi is a Japanese-inspired rice dough -- this is the outter layer of our mochi ice cream. Our mochi is crafted by our chefs and made with the highest quality of mochiko flour. The flour is first steamed and then carefully kneaded until it becomes delightfully chewy and soft. Once it meets our standards for quality and taste, the dough is then wrapped around our creamy ice cream for an enchanting combination of flavor and texture.

PC: @feedyourgirlfriend

Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

Coconut Ramen by Burmese Bites llc

Nan Gyi Kaukswe Thoke a/k/a Burmese Rice Udon Noodle Salad. Rice noodles with chicken.. top with roasted bean powder, shredded onion, hard-boiled egg, and chopped cilantro. wedge of lime and chili flakes are optional but highly recommended.

Tender Karaage by Tojo's kitchen

Juicy and tender, everyone's favorite Japanese fried chicken, Karaage featured in the NY Times! Come try their best-selling karaage before they are sold out again!

YAKISOBA with a smily actopus-shaped sausage by Takosan Yakisoba

Savory Yakisoba which got 3rd place at JAPAN Fes Konamon Contest 2022! Their authentic YAKISOBA is made with chewy noodles stir-fried with cabbage, pork, bean sprouts, carrots, aonori (dried seaweed), red ginger, and katsuobushi (dried bonito flakes)!

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

Osaka Takoyaki by KARLSBALLS

100% handcrafted Osaka Style Takoyaki with the best ingredients featured in Buzzfeed, Action Bronson Show, and more TVs and blogs! With juicy octopus inside, a special savory sauce, and with dancing bonito flakes, takoyaki is the most famous Japanese street food!

Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

Kagoshima Tonkotsu ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Traditional Tenugui by wuhao newyork

Tenugui has a history of more than 2000 years! Japanese people value tenugui because It's so useful! It can be used for everything, such as towels, shopping bags, wrappings, table cloths, bandanas, for wiping, and so on Find your favorite tenugui and use it in your own style!

Crispy Tonkatsu by Tonkatsu Me

Breaded, deep-fried pork or chicken cutlet with teriyaki sauce. Get the crispy cutlet and cheese pull!

Beautiful Kimono by Mingei Japan

They have been wholesaling unique Japanese 🇯🇵 craft items in NYC for over twenty years, showing our merchandise at the New York International Gift Show at the Javits Center twice a year 🥰 Two times a year I personally return to Japan, searching for wonderful things to buy. Among the items we carry are inexpensive "Mingei" Folk Art items from all over Japan 🗾; Origami and Chiyogami papers, silk and cotton Kimonos, stationery such as Note Cards and Note Pads, plus a large assortment of other unique gift items. We would be very interested in showing you our selection of Japanese gift items 😊

Yuzu sparkling drink by Moshi

Refreshing Japanese drink featured in local NY Japanese newspaper. Made with 100% yuzu juice sourced straight from Japan, each bottle of Moshi Yuzu Sparkling captures the tart and fragrant flavors of yuzu in an easy, accessible, and delicious way.

Vintage records by Miki & Co

Japanese merch such as vintage records, movie brochures, toys, books, vintage Japanese pop records, or vintage movie brochures! Don’t forget to stop by to find cool vintage items!

Mochi filled cookies by The Boiis Co

Chewy mochi filled cookies featured in Eater NY, TimeOut NY, NBC New York live.

Fluffy Imagawayaki by Catmint Wheel Cake

Wheel Cake, also known as “Imagawayaki,” a Japanese dessert that originated in Japan featured in Insider. Not only do we select the freshest and highest quality ingredients to serve the best wheel cakes in town, but we have also spent months perfecting our recipes in order to deliver the most luscious and unique taste to everyone.

Art cotton candy by F&D SWEET SHOP INC

Famous anime shaped cotton candy

Matcha Ice Cream by Smoove Ice Cream

The 20 Best ice cream shop in NYC by Thrillist!

Exclusive Melon pan by Ninja Kitchen

Exclusive Melon pans, Japanese sweet bread covered in a thin layer of crisp cookie crust.

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Takoyaki Bao by Mao's Bao

ImpossiBao! Wanna try Fluffy and juicy dumplings?? Once you bite into them, the juices will overflow from the dumplings! There are also unique flavors, such as Takoyaki shrimp, Kimchi, and plant-based sausage.

Featured